It was difficult to add unique fonts because there was no way to display them properly on all browsers. Not long ago, the same monotonous fonts appeared on almost every website, regardless of industry or brand.
Most are custom-made and variations of existing fonts. For instance, Facebook, Amazon, Disney, and Microsoft all have distinct fonts that set them apart. It plays a crucial role in creating a unique brand identity. Your website’s font is an important part of your marketing message. Do you want the elegant tones of Optima or the trustworthy frankness of Baskerville? Is the neutral tone of Arial or quirkiness of American Typewriter a better fit for your brand?
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